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Walden Media
REEL Thinking
IMAGE TEXT
Role

Project lead and information architect. Working with a brand strategist, visual designer, writer, user researcher and developer. Responsible for the design and implementation of the interface, information architecture, user research and project management.

Firm

Catapult Thinking, Boston

Developing a new educational business opportunity for a entertainment company.

Walden Media is a film production and publishing company, and was looking to create a new website for teachers interested in using film as a catalyst in the classroom. Additional project objectives were to create a brand, define a unique approach to teaching core academics with film, create a development strategy for content creation and evaluation by teachers, and to provide Walden Media with a system of screen and content specifications and templates for implementation.

PROCESS
The team began with the definition of website mission, brand attributes, and business objectives. The design criteria and requirements were synthesized from a best practices audit, existing user research and Walden Media educator guides.

A series of organizational models and concepts were explored and developed into prototypes. The prototypes and design directions were used in contextual design research sessions with teachers. Based on teachers feedback, the team finalized the lesson plan approach, site architecture, navigation and screen design.

RESULTS
An online resource where teachers can learn how to integrate film in the classroom, find lesson plans by academic subject for major feature films, submit and evaluate lesson plans, and meet other teachers.

The site used a modular design system made up of templates and components to simplify the site's implementation, maintenance, and evolution. Detailed specifications and html templates were created for implementation by the client.