INFORMATIONPLAY is an independent user experience design consultancy operated by Isabel Ancona. Capitalizing on extensive experience in information architecture, interaction design, and user research, Isabel works closely with clients and end users to build elegant and useful experiences for complex information products and services.


Problem and Requirements Definition
Project planning and requirement specification by matching business opportunities to user needs, facilitating cross-disciplinary ideation, and conducting competitive analysis.

Experience Strategy
Envisioning product and service experiences through concept development and prototyping. Providing direction for business strategy and product development, and ensuring that user needs are met.

Design Research
Informing decisions and evaluating design concepts through user research and iterative prototyping.

User Interface Design
Software and hardware interface design for multiple platforms, with a focus on defining design systems that can scale and evolve over time.


Isabel Ancona has over fifteen years experience developing user interfaces for a host of marketing and product applications. Her clients include Citrix Online, adidas, Philips Medical Systems, Inspire Medical Systems, Polaroid, IBM, Eastman Kodak, First Union, QVC, and Staples.

Throughout her career, Isabel has specialized in information architecture, design research and interaction design. She has had the pleasure of collaborating with diverse group of design consultancies, including Ziba-California, Visere, Philips Design, Ancona & Associates, Studio Archetype/Sapient, Catapult Thinking, U dot I, and Milton Glaser, Inc.

Along with her project work, Isabel has managed and led cross-disciplinary design teams. She held leadership positions with Philips Design and Studio Archetype/Sapient, where she helped build, train, and lead the information architecture and user interface design groups.

Isabel holds a BFA from The Cooper Union, and has also studied at the Southern California Institute of Architecture.

isabel (at)